Keyword optimization of foreign trade independent stations is a road that many cross-border e-commerce companies must go through. Because to do a good job of foreign trade independent stations and improve website ranking, it is necessary to optimize keywords. It can also be said that this is A major difficulty in operating a foreign trade website, especially the foreign network environment is not the same as the domestic network environment. The SEO of domestic websites mainly relies on Baidu for ranking, while the optimization of foreign websites generally follows Google's optimization rules. So what exactly should be done to optimize the keywords of foreign trade websites?
First of all, many foreign trade independent stations have a big problem, that is, keyword accumulation. Whether it is in the title or in the description, the keywords of the blockbuster movies are coming, hoping to exchange for higher traffic and attention telemarketing list in this way. In fact, doing so happens to be wrong. The accumulation of keywords does not bring more traffic to the website, and it will even be heavily downgraded by search engines. Therefore, when arranging keywords, the phenomenon of keyword accumulation must not be formed, and the keywords must conform to the specific algorithm of the search engine.
Secondly, there is another problem in the independent foreign trade station, that is, the topic content is scattered, which leads to the dilution of product keyword density. For example, a page on a website shows that a certain product is introduced, but when the spider crawls the homepage label, it finds that it is all corporate introduction, corporate news and corporate contact information, and there are very few mentions of the product. Causes keyword density to be diluted. Therefore, if an enterprise is building a web page around a certain product, the modules can be divided into product development technology, product features, product applications, etc., which are mainly carried out around the product.
Finally, many websites will add many external links when they are produced. In fact, adding so many external links is not conducive to the crawling and identification of spiders, and will also lead to the dispersion of web page weights. Therefore, when displaying unimportant internal links or external links, you can choose to add the "nofollow" code to prevent the spider's continuous tracking, and it will not cause the dispersion of web page weights.
The above problems are relatively common problems when optimizing the keywords of foreign trade independent websites. If these problems can be noticed and corrected, it will greatly promote the optimization of foreign trade website seo to a certain extent. In particular, the setting and optimization of the core words on the homepage will have a particularly significant effect. Hurry up and operate it in actual work!