Here, and consistent with what I've seen brazil phone number list time and time again in core updates, is that google creates an authority profile for site (s. It is the establishment and constant updating of parameters that determines authority. It has a profile of what authority looks like, especially in the finance and health niches, and stacks that ever-changing profile against sites in the wild. Personally, I think a lot of what happens between major updates is that google refines this “authority profile” and then brazil phone number list applies it to sites with the release of the update. This could explain why we keep seeing the same sites being hit repeatedly by major updates.
Its authority profile in one way, chances are it is lacking in brazil phone number list another way as Wellfleet me give you an example. During the September 2019 core update, I noticed that a group of lending sites were hit hard. The common denominator between them was the heavy use of sales language on pages that were meant to be decidedly informative. In brazil phone number list fact, path interactive's thing noting that, based on her research sites seeking to avoid being affected by a major update, should "Avoid affiliate links or language “commercial” in amyl content.
Google, when looking at sites it knew it could brazil phone number list trust around amyl topics, determined that they were lacking in marketing language on informational pages. Strictly adhering to an informative tone on extremely informative pages has become part of the authority profile. A core update has been released and sites have been stacked in a whole new way… tone. This process could be described as profiling google sites against a pre-established profile (because it's not brazil phone number list confusing at all). Anyway, I think that's what's.